North Pole, and eight variants built from it
Each version is a working prototype built on Unique Santa’s real products and prices. It opens with an intro on arrival and Christmas music, the parent answers a few questions about their child, watches a free personalized preview of Santa’s video, and only then sees the offer. Every video is an animated stand-in until the real ones are made.
Try the working prototypes → Every screen is clickable; add ?demo=1 to open one filled in.
Turn the sound on: every version has carols with a log fire crackling underneath, and little sounds on its magic moments. Every page is made to feel like opening a gift by the fire, snow outside, cocoa in hand.
The original · /northpole · Open it
The winner the others grew from. The parent helps Santa write the child’s page in his Nice List, which fills in live as they answer, with a rubber stamp and a wax seal.
Wow variant 1 · /starlight · Open it
The whole funnel happens under a winter night sky. A thousand stars gather into the child’s name in Santa’s handwriting, and re-form every time it’s typed.
Wow variant 2 · /frost · Open it
Outside Santa’s cabin on a freezing night. Rub the frosted window with your finger and Santa looks back: “Ho ho ho… is that Emma?”
Wow variant 3 · /storybook · Open it
Santa’s great leather-bound book in a paper-cut world. The quiz is the book itself: every answer inks itself in gold and the pages turn in 3D.
Wow variant 4 · /village · Open it
A bright, living North Pole village in the spirit of Google’s Santa Tracker. Elves cycle past, chimneys smoke, and almost everything reacts to a tap.
Wow variant 5 · /sleigh · Open it
Santa’s sleigh is a flight and the parent books the child’s seat. A split-flap departure board flips to their name; the route to their house draws itself as you scroll.
Wow variant 6 · /gift · Open it
Everything unwraps. Pull the ribbon to open the site, watch Santa inside a swinging glass bauble, and open the box to reveal the prices.
Wow variant 7 · /snowglobe · Open it
A big, soft, tactile snow globe with Santa’s cabin inside. Shake it and a blizzard swirls; the child’s name is engraved on the brass plaque as you type.
Wow variant 8 · /studio · Open it
Modelled on santaai.site, made cozy. Pick the moment first (dreams, proud of, love from home, photo), watch it come to life in fanned phone screens with the child’s name, then a short elegant form.
We walked their funnel from the ad landing page to the checkout (without buying) and kept the mechanics that make it convert.
unique-song shows invented “was” prices ($479 → $119) and a countdown that isn’t tied to anything real. These funnels use real urgency instead (days to Christmas, and a one-hour preview bonus that never resets), show only Unique Santa’s own 21 five-star reviews, and keep strike-through prices switched off.