Unique Santa
Funnel prototypes · October 2026 · visual concept, illustrative prices

North Pole, and eight variants built from it

Let them see Santa say their child’s name, then ask them to pay.

Each version is a working prototype built on Unique Santa’s real products and prices. It opens with an intro on arrival and Christmas music, the parent answers a few questions about their child, watches a free personalized preview of Santa’s video, and only then sees the offer. Every video is an animated stand-in until the real ones are made.

  1. Intro + music
  2. Landing
  3. Quiz
  4. Email
  5. Wait + mini video
  6. Free personalized preview
  7. Offer
  8. Checkout
  9. Two one-tap extras
  10. Delivery

Try the working prototypes → Every screen is clickable; add ?demo=1 to open one filled in.

Turn the sound on: every version has carols with a log fire crackling underneath, and little sounds on its magic moments. Every page is made to feel like opening a gift by the fire, snow outside, cocoa in hand.

North Pole Night

The original · /northpole · Open it

The winner the others grew from. The parent helps Santa write the child’s page in his Nice List, which fills in live as they answer, with a rubber stamp and a wax seal.

  • Intro: a present from the North Pole unwraps and opens into the page
  • The live Nice List file above every question
  • NICE / MOSTLY NICE / CHEEKY stamped onto the page
  • Preview in a framed film, the locked part a sealed note
North Pole Night mockup board: twelve phone screens from the intro to delivery.
12 screens, taken from the working prototypeOpen full size

Starlight

Wow variant 1 · /starlight · Open it

The whole funnel happens under a winter night sky. A thousand stars gather into the child’s name in Santa’s handwriting, and re-form every time it’s typed.

  • Intro: a glass bauble lights up and you dive inside it
  • Shooting stars you can catch, aurora, a sleigh across the moon
  • A constellation that gains a star with every answer
  • The preview through a moonlit telescope window
Starlight mockup board: twelve phone screens from the intro to delivery.
12 screens, taken from the working prototypeOpen full size

Frost Window

Wow variant 2 · /frost · Open it

Outside Santa’s cabin on a freezing night. Rub the frosted window with your finger and Santa looks back: “Ho ho ho… is that Emma?”

  • Intro: rub the frost, the cabin window swings open
  • Real rub-to-clear frost that slowly grows back
  • Questions traced in the frost, answers melt clear
  • At the cliffhanger the glass frosts over; unlocking melts it
Frost Window mockup board: twelve phone screens from the intro to delivery.
12 screens, taken from the working prototypeOpen full size

Santa’s Book

Wow variant 3 · /storybook · Open it

Santa’s great leather-bound book in a paper-cut world. The quiz is the book itself: every answer inks itself in gold and the pages turn in 3D.

  • Intro: the clasp springs, the cover opens, you dive into the page
  • The child’s name embossed on the cover as it’s typed
  • Real page turns, and a NICE stamp that slams down
  • The preview pops up off the page
Santa’s Book mockup board: twelve phone screens from the intro to delivery.
12 screens, taken from the working prototypeOpen full size

Elf Village

Wow variant 4 · /village · Open it

A bright, living North Pole village in the spirit of Google’s Santa Tracker. Elves cycle past, chimneys smoke, and almost everything reacts to a tap.

  • Intro: knock on the workshop door and it swings open into golden light
  • Tappable elves, snowman, chimneys, tree and reindeer
  • Red flip-countdown tiles and an advent house of promises
  • The preview on the village-square screen, elves holding the sign
Elf Village mockup board: twelve phone screens from the intro to delivery.
12 screens, taken from the working prototypeOpen full size

Flight SC24

Wow variant 5 · /sleigh · Open it

Santa’s sleigh is a flight and the parent books the child’s seat. A split-flap departure board flips to their name; the route to their house draws itself as you scroll.

  • Intro: your window seat; lift the shade and the page is outside
  • Live split-flap board with a real countdown to Dec 24
  • The quiz prints a boarding pass, stamped CLEARED FOR TAKEOFF
  • The preview through the cabin window, landing on their roof
Flight SC24 mockup board: twelve phone screens from the intro to delivery.
12 screens, taken from the working prototypeOpen full size

The Gift

Wow variant 6 · /gift · Open it

Everything unwraps. Pull the ribbon to open the site, watch Santa inside a swinging glass bauble, and open the box to reveal the prices.

  • Intro: a present from above; pull the bow, the paper tears open
  • A glass ornament you can swing, with Santa playing inside
  • Each answer becomes a tag on a tower of presents
  • The offer: a box that opens and three tags rise out
The Gift mockup board: twelve phone screens from the intro to delivery.
12 screens, taken from the working prototypeOpen full size

Snow Globe

Wow variant 7 · /snowglobe · Open it

A big, soft, tactile snow globe with Santa’s cabin inside. Shake it and a blizzard swirls; the child’s name is engraved on the brass plaque as you type.

  • Intro: shake the globe; as the snow settles the page is inside
  • A real-time WebGL globe with refracting glass and snow
  • Each answer drops a little keepsake into the globe
  • The preview plays inside the globe, then snow covers it
Snow Globe mockup board: twelve phone screens from the intro to delivery.
12 screens, taken from the working prototypeOpen full size

Santa Studio

Wow variant 8 · /studio · Open it

Modelled on santaai.site, made cozy. Pick the moment first (dreams, proud of, love from home, photo), watch it come to life in fanned phone screens with the child’s name, then a short elegant form.

  • Intro: an advent calendar; door 24 opens and you fly through
  • Fanned phone mockups you can tap to the front
  • Pick the moment first, like santaai.site
  • Gold pills on burgundy velvet, forest-green bands
Santa Studio mockup board: twelve phone screens from the intro to delivery.
12 screens, taken from the working prototypeOpen full size

What every version keeps from unique-song.com

We walked their funnel from the ad landing page to the checkout (without buying) and kept the mechanics that make it convert.

The first question is on the landing page
One tap and the parent is already inside the quiz, with a step counter and a time promise.
Free preview, no card
Said several times before anything is asked. Seeing it before paying is the whole pitch.
Name first, then feelings
Every screen after the first uses the child’s name, so investment builds with each answer.
The wait is a short film
A captioned mini video and a progress bar that fills fast, then slows, while the preview is made.
The preview stops on a cliffhanger
“Now, the elves told me something about you, Emma…” then a list of what the full video still holds.
Offer, checkout, two extras
A pre-selected tier, one add-on, the Santa Promise, real reviews, then one-tap upsells after payment.

What we left out on purpose

unique-song shows invented “was” prices ($479 → $119) and a countdown that isn’t tied to anything real. These funnels use real urgency instead (days to Christmas, and a one-hour preview bonus that never resets), show only Unique Santa’s own 21 five-star reviews, and keep strike-through prices switched off.